Sep 29, 20234 min read

DayParting Decoded - The Good, Bad & PPC Ninja

Day parting has been a hotly debated topic in the advertising industry for some time now. It’s one of the top questions we get asked...

Jun 23, 20235 min read

Conquering The Keyword Research Battlefield

Data Abundance In 2023 Amazon PPC managers are facing a new challenge - data abundance. With tools like Brand Analytics, Helium 10,...

Apr 17, 20236 min read

How to Read the PPC Ninja Anomaly Detection View

Learn how to troubleshoot anomalies in your PPC campaigns by analyzing the data in the anomaly chart and identifying changes in bids or...

Feb 15, 20233 min read

Why You Need To Conduct PPC Audits on an Ongoing Basis

Auditing your Amazon PPC account is one of the most powerful business activities you need to do regularly. Why? It unlocks insights...

Jun 13, 20215 min read

A Guide to Sponsored Display Advertising in 2021

Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...

Nov 17, 20204 min read

Amazon's Bidding Strategies and Placement Modifiers

Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...

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