This post is dedicated to those who are willing to take the next step with Product Targeting ads. You know who you are!

There are as many Amazon PPC strategies floating around, as there are gurus, consultants and PPC tools. We explore what some of these are.

How do you keep shoppers engaged with your brand on Amazon through upsells and downsells? The funnel-in-funnel strategy with Product Targeti

Storefront or Product List page? Which landing page works better for Amazon Sponsored Brand Ads? Do you waffle about the choice? Read on...

Most Amazon Brand Registered sellers don't take full advantage of Sponsored Brand Ads, a great perk that was one only available to Vendors.

Amazon's Placement Reporting has come a long way.

Black Friday and Cyber Monday are around the corner. Are you prepared with your PPC data analysis strategy?

Did you ever wonder why SO many of your keywords never get ANY impressions? Let's dive into how Amazon's algorithms work.

You can now duplicate a campaign in Seller Central and make edits such as add a different set of keywords, change budget etc.

Search Term reports combine Customer Searches with ASINs. We've just made it easier for you to filter out ASIN based searches from the rest.

Everybody recognizes that Orders divided by Clicks, in other words, Conversion Rate is a metric that must not be ignored. But Amazon does.

How much do competitors bid on your shared keywords? This is a revolutionary new way of finding out.

Product Targeting ads are like "mini funnels' you set up on competitors' detail page to get eyeballs from highly relevant, primed audiences

How do you perform bulk operations within Amazon's Campaign Manager WITHOUT using spreadsheet bulk uploads?

Top of Search or Product Pages? What is best placement for your Amazon Sponsored Product Ads? Can you control where your ads shows?

What is a good campaign budget? How should you manage bids? How to set a reasonable target ACoS? We explore these questions and more...

While most sellers who run PPC campaigns actively download and examine their Search Term reports, many probably don't know the existence of

Create a separate portfolio and label it Prime Day to easily track a set of products before, during and after Prime Day. Save time!

Amazon provides a variety of useful reports to analyze your advertising data. There is one report though, that befuddled us...