Sep 29, 20234 min read

DayParting Decoded - The Good, Bad & PPC Ninja

Day parting has been a hotly debated topic in the advertising industry for some time now. It’s one of the top questions we get asked...

Jun 23, 20235 min read

Conquering The Keyword Research Battlefield

Data Abundance In 2023 Amazon PPC managers are facing a new challenge - data abundance. With tools like Brand Analytics, Helium 10,...

May 17, 20235 min read

VCPM Campaigns: What You Need To Know

Understanding VCPM Campaigns Before we get started, let's make sure we understand what VCPM is and how to use this type of ad. In...

Apr 17, 20236 min read

How to Read the PPC Ninja Anomaly Detection View

Learn how to troubleshoot anomalies in your PPC campaigns by analyzing the data in the anomaly chart and identifying changes in bids or...

Feb 15, 20233 min read

Why You Need To Conduct PPC Audits on an Ongoing Basis

Auditing your Amazon PPC account is one of the most powerful business activities you need to do regularly. Why? It unlocks insights...

Jan 28, 20222 min read

Data Sufficiency in Bid Optimization

I just adjusted my bids 3 days ago. Is it ok if I adjust again today? Would that be too soon? PPC is a numbers game, and you’ll need to...

Jun 13, 20215 min read

A Guide to Sponsored Display Advertising in 2021

Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...

Jun 6, 20213 min read

How to Calculate Conversion Rate on Amazon

If you are advertising on Amazon you've undoubtedly encountered the term "Conversion Rate". It's one of the key metrics you'd want to pay...

Nov 17, 20204 min read

Amazon's Bidding Strategies and Placement Modifiers

Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...

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