Sponsored Brands Video Ads: What they are and how you can use them
If an image is worth a thousand words, a video is worth a million! Are you running video ads?
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Ritu J
Jun 29, 20225 min read
Optimizing Placement Performance
What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...
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Ritu J
Jan 28, 20222 min read
Data Sufficiency in Bid Optimization
I just adjusted my bids 3 days ago. Is it ok if I adjust again today? Would that be too soon? PPC is a numbers game, and you’ll need to...
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Ritu J
Nov 9, 20216 min read
Interpreting Amazon's Advertising Reports
Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.
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Ritu J
Jul 28, 20214 min read
Should I target my own products on Amazon?
Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?
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Ritu J
Jul 16, 20213 min read
Sponsored Brand Video Ads - Step by Step Guide
Sponsored Brand Video ads have INSANELY high click through rates, almost 6 times higher than Sponsored Product ads. Moreover, they take...
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Ritu J
Jun 13, 20215 min read
A Guide to Sponsored Display Advertising in 2021
Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...
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Ritu J
Jun 6, 20213 min read
How to Calculate Conversion Rate on Amazon
If you are advertising on Amazon you've undoubtedly encountered the term "Conversion Rate". It's one of the key metrics you'd want to pay...
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Feb 7, 20213 min read
Amazon PPC Management: 5 Time Savers with PPC Ninja
How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.
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Ritu J
Oct 5, 20205 min read
Anatomy of the New Automatic Campaign
Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.
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Ritu J
Sep 26, 20204 min read
Q4 in a Pandemic
eCommerce has achieved explosive growth this year. Just try to visualize what the online shopping scene for Q4, 2020 is going to look like.
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Ritu J
Aug 24, 20207 min read
How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions
Guest Post by AMZ Advisers Back in March, the COVID-19 pandemic started to spread and businesses, including those online, had to take...
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Ritu J
Aug 17, 20201 min read
Branded Keywords: How to Defend Your Brand on Amazon
The question is, should you throw money at your branded keywords to win prominent ad spots on Amazon?
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Ritu J
Jun 24, 20203 min read
Are you avoiding Sponsored Brands Ads?
These ads will give you so many calls to action, and it can be aggressive, but necessary. You need to be visible and grab every chance!
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Ritu J
Jun 21, 20204 min read
Should you be advertising your branded keywords?
It’s a no-brainer then to bid on as many relevant keywords as possible. But let’s try to define what branded keywords are.
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Ritu J
Jun 21, 20204 min read
Amazon Bulk Operations: Ditch the CSV
At PPC Ninja we have a bias for efficiency. Our goal is to help you ditch clunky .csv based operations, and we are getting closer to this...
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Ritu J
Jun 8, 20204 min read
The Importance of Optimizing Your PPC
Optimizing your PPC is very important, especially for new Amazon sellers out there. Check out these key pointers here on our blog now!
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Ritu J
Jun 1, 20204 min read
How to Leverage Amazon Brand Analytics Data to Advertise Smarter
Let’s not take Brand Analytics for granted. The data contained in this valuable collection no guarantee that it will always be available.
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Ritu J
Apr 24, 20203 min read
Mistakes Some Sellers Make When Creating International Listings on Amazon
Avoid these mistakes when you create International Listings! Here's our new blog with our partner Jana from YLT Translations.
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Ritu J
Apr 15, 20202 min read
Elements of Good Campaign Structure for Amazon PPC
There are so many ways to structure your campaigns. How do you decide on the most appropriate structure that works for your business?
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