DayParting Decoded - The Good, Bad & PPC Ninja

Sep 29, 20234 min read

DayParting Decoded - The Good, Bad & PPC Ninja

Day parting has been a hotly debated topic in the advertising industry for some time now. It’s one of the top questions we get asked...

Neil Robson

May 17, 20235 min read

VCPM Campaigns: What You Need To Know

Understanding VCPM Campaigns Before we get started, let's make sure we understand what VCPM is and how to use this type of ad. In...

How to Read the PPC Ninja Anomaly Detection View

Braden Anderson

Apr 17, 20236 min read

How to Read the PPC Ninja Anomaly Detection View

Learn how to troubleshoot anomalies in your PPC campaigns by analyzing the data in the anomaly chart and identifying changes in bids or...

Sponsored Brands Video Ads: What they are and how you can use them

Ritu J

Aug 22, 20223 min read

Sponsored Brands Video Ads: What they are and how you can use them

If an image is worth a thousand words, a video is worth a million! Are you running video ads?

Ritu J

Jun 29, 20225 min read

Optimizing Placement Performance

What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...

Ritu J

Jan 28, 20222 min read

Data Sufficiency in Bid Optimization

I just adjusted my bids 3 days ago. Is it ok if I adjust again today? Would that be too soon? PPC is a numbers game, and you’ll need to...

Interpreting Amazon's Advertising Reports

Ritu J

Nov 9, 20216 min read

Interpreting Amazon's Advertising Reports

Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.

Should I target my own products on Amazon?

Ritu J

Jul 28, 20214 min read

Should I target my own products on Amazon?

Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?

Ritu J

Jul 16, 20213 min read

Sponsored Brand Video Ads - Step by Step Guide

Sponsored Brand Video ads have INSANELY high click through rates, almost 6 times higher than Sponsored Product ads. Moreover, they take...

A Guide to Sponsored Display Advertising in 2021

Ritu J

Jun 13, 20215 min read

A Guide to Sponsored Display Advertising in 2021

Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...

How to Calculate Conversion Rate on Amazon

Ritu J

Jun 6, 20213 min read

How to Calculate Conversion Rate on Amazon

If you are advertising on Amazon you've undoubtedly encountered the term "Conversion Rate". It's one of the key metrics you'd want to pay...

Ritu J

May 6, 20213 min read

New Features to 10X your Productivity!

At PPC Ninja we take the approach of incremental development based on customer feedback. A lot of you have been generously sharing...

Amazon PPC Management: 5 Time Savers with PPC Ninja

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Feb 7, 20213 min read

Amazon PPC Management: 5 Time Savers with PPC Ninja

How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.

Ritu J

Oct 5, 20205 min read

Anatomy of the New Automatic Campaign

Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.

Ritu J

Sep 26, 20204 min read

Q4 in a Pandemic

eCommerce has achieved explosive growth this year. Just try to visualize what the online shopping scene for Q4, 2020 is going to look like.

How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions

Ritu J

Aug 24, 20207 min read

How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions

Guest Post by AMZ Advisers Back in March, the COVID-19 pandemic started to spread and businesses, including those online, had to take...

Ritu J

Aug 17, 20201 min read

Branded Keywords: How to Defend Your Brand on Amazon

The question is, should you throw money at your branded keywords to win prominent ad spots on Amazon?

Ritu J

Jun 24, 20203 min read

Are you avoiding Sponsored Brands Ads?

These ads will give you so many calls to action, and it can be aggressive, but necessary. You need to be visible and grab every chance!

Should you be advertising your branded keywords?

Ritu J

Jun 21, 20204 min read

Should you be advertising your branded keywords?

It’s a no-brainer then to bid on as many relevant keywords as possible. But let’s try to define what branded keywords are.

Ritu J

Jun 21, 20204 min read

Amazon Bulk Operations: Ditch the CSV

At PPC Ninja we have a bias for efficiency. Our goal is to help you ditch clunky .csv based operations, and we are getting closer to this...

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