Oct 31, 20192 min read

Sponsored Products Campaigns Can Now Be Duplicated

You can now duplicate a campaign in Seller Central and make edits such as add a different set of keywords, change budget etc.

Oct 25, 20192 min read

ASINs in Search Term Reports

Search Term reports combine Customer Searches with ASINs. We've just made it easier for you to filter out ASIN based searches from the rest.

Oct 20, 20193 min read

Conversion Rate - The Missing Metric

Everybody recognizes that Orders divided by Clicks, in other words, Conversion Rate is a metric that must not be ignored. But Amazon does.

Oct 19, 20192 min read

Amazon PPC: How much do competitors bid on your shared keywords?

How much do competitors bid on your shared keywords? This is a revolutionary new way of finding out.

Oct 3, 20194 min read

Target Your Competitors with Product Targeting Ads

Product Targeting ads are like "mini funnels' you set up on competitors' detail page to get eyeballs from highly relevant, primed audiences

Sep 1, 20193 min read

5 Amazon PPC Bulk Operations to Save you Time

How do you perform bulk operations within Amazon's Campaign Manager WITHOUT using spreadsheet bulk uploads?

Aug 27, 20192 min read

How to pick the best placement for your Sponsored Product Ads

Top of Search or Product Pages? What is best placement for your Amazon Sponsored Product Ads? Can you control where your ads shows?

Aug 1, 20193 min read

What is a good Max daily budget for Amazon Sponsored Products campaigns?

What is a good campaign budget? How should you manage bids? How to set a reasonable target ACoS? We explore these questions and more...

Jul 16, 20193 min read

What's the difference between the Search Term Report and the Targeting Report?

While most sellers who run PPC campaigns actively download and examine their Search Term reports, many probably don't know the existence of

Jul 1, 20192 min read

Prime Day Data Tracking with Portfolios

Create a separate portfolio and label it Prime Day to easily track a set of products before, during and after Prime Day. Save time!

Jun 25, 20192 min read

What's inside the 'Performance Over Time' Report?

Amazon provides a variety of useful reports to analyze your advertising data. There is one report though, that befuddled us...

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