Deep Dive into Amazon's Category Benchmark Report

Jan 17, 20213 min read

Deep Dive into Amazon's Category Benchmark Report

Amazon recently rolled out a new type of report for Sponsored Brands ads called the Category Benchmark Report. We were both intrigued and...

How to do Keyword Research for Amazon Japan

Ritu J

Dec 13, 20204 min read

How to do Keyword Research for Amazon Japan

When looking to diversify your markets on Amazon, you may consider looking into Amazon Japan. It is the third-largest market for Amazon...

Amazon's Bidding Strategies and Placement Modifiers

Ritu J

Nov 17, 20204 min read

Amazon's Bidding Strategies and Placement Modifiers

Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...

Ritu J

Oct 5, 20205 min read

Anatomy of the New Automatic Campaign

Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.

Ritu J

Sep 26, 20204 min read

Q4 in a Pandemic

eCommerce has achieved explosive growth this year. Just try to visualize what the online shopping scene for Q4, 2020 is going to look like.

How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions

Ritu J

Aug 24, 20207 min read

How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions

Guest Post by AMZ Advisers Back in March, the COVID-19 pandemic started to spread and businesses, including those online, had to take...

Ritu J

Aug 17, 20201 min read

Branded Keywords: How to Defend Your Brand on Amazon

The question is, should you throw money at your branded keywords to win prominent ad spots on Amazon?

Ritu J

Jun 24, 20203 min read

Are you avoiding Sponsored Brands Ads?

These ads will give you so many calls to action, and it can be aggressive, but necessary. You need to be visible and grab every chance!

Should you be advertising your branded keywords?

Ritu J

Jun 21, 20204 min read

Should you be advertising your branded keywords?

It’s a no-brainer then to bid on as many relevant keywords as possible. But let’s try to define what branded keywords are.

Ritu J

Jun 21, 20204 min read

Amazon Bulk Operations: Ditch the CSV

At PPC Ninja we have a bias for efficiency. Our goal is to help you ditch clunky .csv based operations, and we are getting closer to this...

Ritu J

Jun 8, 20204 min read

The Importance of Optimizing Your PPC

Optimizing your PPC is very important, especially for new Amazon sellers out there. Check out these key pointers here on our blog now!

Ritu J

Jun 1, 20204 min read

How to Leverage Amazon Brand Analytics Data to Advertise Smarter

Let’s not take Brand Analytics for granted. The data contained in this valuable collection no guarantee that it will always be available.

Mistakes Some Sellers Make When Creating International Listings on Amazon

Ritu J

Apr 24, 20203 min read

Mistakes Some Sellers Make When Creating International Listings on Amazon

Avoid these mistakes when you create International Listings! Here's our new blog with our partner Jana from YLT Translations.

Elements of Good Campaign Structure for Amazon PPC

Ritu J

Apr 15, 20202 min read

Elements of Good Campaign Structure for Amazon PPC

There are so many ways to structure your campaigns. How do you decide on the most appropriate structure that works for your business?

4 Crucial Steps to Send your Amazon Sales Soaring

Ritu J

Mar 30, 20205 min read

4 Crucial Steps to Send your Amazon Sales Soaring

Serious sellers know succeeding on Amazon requires more than wishful thinking or simply finding the “perfect” product.

Ritu J

Mar 19, 20205 min read

Heading Toward an Inevitable Stock-out?

Heading Toward an Inevitable Stock-out? What should you do? Should you stop ads, increase prices or do something else.

10 Ideas for Amazon Product Targeting Ads

Ritu J

Mar 14, 20205 min read

10 Ideas for Amazon Product Targeting Ads

This post is dedicated to those who are willing to take the next step with Product Targeting ads. You know who you are!

5 Highly Contested Amazon PPC Strategies [Updated]

Ritu J

Mar 1, 20206 min read

5 Highly Contested Amazon PPC Strategies [Updated]

There are as many Amazon PPC strategies floating around, as there are gurus, consultants and PPC tools. We explore what some of these are.

The Funnel-in-Funnel Strategy for Product Targeting on Amazon

Ritu J

Feb 16, 20203 min read

The Funnel-in-Funnel Strategy for Product Targeting on Amazon

How do you keep shoppers engaged with your brand on Amazon through upsells and downsells? The funnel-in-funnel strategy with Product Targeti

Ritu J

Feb 2, 20204 min read

Storefront or Product List page? Which landing page works better for Amazon Sponsored Brand Ads?

Storefront or Product List page? Which landing page works better for Amazon Sponsored Brand Ads? Do you waffle about the choice? Read on...

Ritu J

Jan 29, 20203 min read

How Amazon's Sponsored Brands Advertising is helping Brand Registered Sellers Play Big

Most Amazon Brand Registered sellers don't take full advantage of Sponsored Brand Ads, a great perk that was one only available to Vendors.

Ritu J

Jan 3, 20202 min read

Amazon Placement Reports

Amazon's Placement Reporting has come a long way.

Black Friday, Cyber Monday Data Tracking with Portfolios

Ritu J

Nov 14, 20192 min read

Black Friday, Cyber Monday Data Tracking with Portfolios

Black Friday and Cyber Monday are around the corner. Are you prepared with your PPC data analysis strategy?

Ritu J

Nov 3, 20193 min read

Zero Impression Keywords on Amazon

Did you ever wonder why SO many of your keywords never get ANY impressions? Let's dive into how Amazon's algorithms work.

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