Elements of Good Campaign Structure for Amazon PPC

Apr 15, 20202 min read

Elements of Good Campaign Structure for Amazon PPC

There are so many ways to structure your campaigns. How do you decide on the most appropriate structure that works for your business?

4 Crucial Steps to Send your Amazon Sales Soaring

Ritu J

Mar 30, 20205 min read

4 Crucial Steps to Send your Amazon Sales Soaring

Serious sellers know succeeding on Amazon requires more than wishful thinking or simply finding the “perfect” product.

Ritu J

Mar 19, 20205 min read

Heading Toward an Inevitable Stock-out?

Heading Toward an Inevitable Stock-out? What should you do? Should you stop ads, increase prices or do something else.

10 Ideas for Amazon Product Targeting Ads

Ritu J

Mar 14, 20205 min read

10 Ideas for Amazon Product Targeting Ads

This post is dedicated to those who are willing to take the next step with Product Targeting ads. You know who you are!

5 Highly Contested Amazon PPC Strategies [Updated]

Ritu J

Mar 1, 20206 min read

5 Highly Contested Amazon PPC Strategies [Updated]

There are as many Amazon PPC strategies floating around, as there are gurus, consultants and PPC tools. We explore what some of these are.

The Funnel-in-Funnel Strategy for Product Targeting on Amazon

Ritu J

Feb 16, 20203 min read

The Funnel-in-Funnel Strategy for Product Targeting on Amazon

How do you keep shoppers engaged with your brand on Amazon through upsells and downsells? The funnel-in-funnel strategy with Product Targeti

Ritu J

Feb 2, 20204 min read

Storefront or Product List page? Which landing page works better for Amazon Sponsored Brand Ads?

Storefront or Product List page? Which landing page works better for Amazon Sponsored Brand Ads? Do you waffle about the choice? Read on...

Ritu J

Jan 29, 20203 min read

How Amazon's Sponsored Brands Advertising is helping Brand Registered Sellers Play Big

Most Amazon Brand Registered sellers don't take full advantage of Sponsored Brand Ads, a great perk that was one only available to Vendors.

Ritu J

Jan 3, 20202 min read

Amazon Placement Reports

Amazon's Placement Reporting has come a long way.

Black Friday, Cyber Monday Data Tracking with Portfolios

Ritu J

Nov 14, 20192 min read

Black Friday, Cyber Monday Data Tracking with Portfolios

Black Friday and Cyber Monday are around the corner. Are you prepared with your PPC data analysis strategy?

Ritu J

Nov 3, 20193 min read

Zero Impression Keywords on Amazon

Did you ever wonder why SO many of your keywords never get ANY impressions? Let's dive into how Amazon's algorithms work.

Sponsored Products Campaigns Can Now Be Duplicated

Ritu J

Oct 31, 20192 min read

Sponsored Products Campaigns Can Now Be Duplicated

You can now duplicate a campaign in Seller Central and make edits such as add a different set of keywords, change budget etc.

Ritu J

Oct 25, 20192 min read

ASINs in Search Term Reports

Search Term reports combine Customer Searches with ASINs. We've just made it easier for you to filter out ASIN based searches from the rest.

Ritu J

Oct 20, 20193 min read

Conversion Rate - The Missing Metric

Everybody recognizes that Orders divided by Clicks, in other words, Conversion Rate is a metric that must not be ignored. But Amazon does.

Amazon PPC: How much do competitors bid on your shared keywords?

Ritu J

Oct 19, 20192 min read

Amazon PPC: How much do competitors bid on your shared keywords?

How much do competitors bid on your shared keywords? This is a revolutionary new way of finding out.

Target Your Competitors with Product Targeting Ads

Ritu J

Oct 3, 20194 min read

Target Your Competitors with Product Targeting Ads

Product Targeting ads are like "mini funnels' you set up on competitors' detail page to get eyeballs from highly relevant, primed audiences

5 Amazon PPC Bulk Operations to Save you Time

Ritu J

Sep 1, 20193 min read

5 Amazon PPC Bulk Operations to Save you Time

How do you perform bulk operations within Amazon's Campaign Manager WITHOUT using spreadsheet bulk uploads?

How to pick the best placement for your Sponsored Product Ads

Ritu J

Aug 27, 20192 min read

How to pick the best placement for your Sponsored Product Ads

Top of Search or Product Pages? What is best placement for your Amazon Sponsored Product Ads? Can you control where your ads shows?

What is a good Max daily budget for Amazon Sponsored Products campaigns?

Ritu J

Aug 1, 20193 min read

What is a good Max daily budget for Amazon Sponsored Products campaigns?

What is a good campaign budget? How should you manage bids? How to set a reasonable target ACoS? We explore these questions and more...

What's the difference between the Search Term Report and the Targeting Report?

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Jul 16, 20193 min read

What's the difference between the Search Term Report and the Targeting Report?

While most sellers who run PPC campaigns actively download and examine their Search Term reports, many probably don't know the existence of

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