Why You Need To Conduct PPC Audits on an Ongoing Basis

Feb 15, 20233 min read

Why You Need To Conduct PPC Audits on an Ongoing Basis

Auditing your Amazon PPC account is one of the most powerful business activities you need to do regularly. Why? It unlocks insights...

Sponsored Brands Video Ads: What they are and how you can use them

Ritu J

Aug 22, 20223 min read

Sponsored Brands Video Ads: What they are and how you can use them

If an image is worth a thousand words, a video is worth a million! Are you running video ads?

Ritu J

Jun 29, 20225 min read

Optimizing Placement Performance

What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...

Interpreting Amazon's Advertising Reports

Ritu J

Nov 9, 20216 min read

Interpreting Amazon's Advertising Reports

Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.

Should I target my own products on Amazon?

Ritu J

Jul 28, 20214 min read

Should I target my own products on Amazon?

Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?

Ritu J

Jun 27, 20212 min read

How often should you change your bids?

When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...

Ritu J

May 6, 20213 min read

New Features to 10X your Productivity!

At PPC Ninja we take the approach of incremental development based on customer feedback. A lot of you have been generously sharing...

Amazon PPC Management: 5 Time Savers with PPC Ninja

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Feb 7, 20213 min read

Amazon PPC Management: 5 Time Savers with PPC Ninja

How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.

How to do Keyword Research for Amazon Japan

Ritu J

Dec 13, 20204 min read

How to do Keyword Research for Amazon Japan

When looking to diversify your markets on Amazon, you may consider looking into Amazon Japan. It is the third-largest market for Amazon...

Amazon's Bidding Strategies and Placement Modifiers

Ritu J

Nov 17, 20204 min read

Amazon's Bidding Strategies and Placement Modifiers

Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...

Ritu J

Oct 5, 20205 min read

Anatomy of the New Automatic Campaign

Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.

Ritu J

Sep 26, 20204 min read

Q4 in a Pandemic

eCommerce has achieved explosive growth this year. Just try to visualize what the online shopping scene for Q4, 2020 is going to look like.

How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions

Ritu J

Aug 24, 20207 min read

How Sellers Should Tackle Amazon's Latest Inbound Shipping Restrictions

Guest Post by AMZ Advisers Back in March, the COVID-19 pandemic started to spread and businesses, including those online, had to take...

Ritu J

Aug 17, 20201 min read

Branded Keywords: How to Defend Your Brand on Amazon

The question is, should you throw money at your branded keywords to win prominent ad spots on Amazon?

Ritu J

Jun 24, 20203 min read

Are you avoiding Sponsored Brands Ads?

These ads will give you so many calls to action, and it can be aggressive, but necessary. You need to be visible and grab every chance!

Should you be advertising your branded keywords?

Ritu J

Jun 21, 20204 min read

Should you be advertising your branded keywords?

It’s a no-brainer then to bid on as many relevant keywords as possible. But let’s try to define what branded keywords are.

Ritu J

Jun 21, 20204 min read

Amazon Bulk Operations: Ditch the CSV

At PPC Ninja we have a bias for efficiency. Our goal is to help you ditch clunky .csv based operations, and we are getting closer to this...

Ritu J

Jun 8, 20204 min read

The Importance of Optimizing Your PPC

Optimizing your PPC is very important, especially for new Amazon sellers out there. Check out these key pointers here on our blog now!

Ritu J

Jun 1, 20204 min read

How to Leverage Amazon Brand Analytics Data to Advertise Smarter

Let’s not take Brand Analytics for granted. The data contained in this valuable collection no guarantee that it will always be available.

Mistakes Some Sellers Make When Creating International Listings on Amazon

Ritu J

Apr 24, 20203 min read

Mistakes Some Sellers Make When Creating International Listings on Amazon

Avoid these mistakes when you create International Listings! Here's our new blog with our partner Jana from YLT Translations.

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