Jun 23, 20235 min read

Conquering The Keyword Research Battlefield

Data Abundance In 2023 Amazon PPC managers are facing a new challenge - data abundance. With tools like Brand Analytics, Helium 10,...

Feb 15, 20233 min read

Why You Need To Conduct PPC Audits on an Ongoing Basis

Auditing your Amazon PPC account is one of the most powerful business activities you need to do regularly. Why? It unlocks insights...

Jun 29, 20225 min read

Optimizing Placement Performance

What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...

Jun 27, 20212 min read

How often should you change your bids?

When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...

Nov 17, 20204 min read

Amazon's Bidding Strategies and Placement Modifiers

Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...

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