Jul 16, 20193 min read

What's the difference between the Search Term Report and the Targeting Report?

While most sellers who run PPC campaigns actively download and examine their Search Term reports, many probably don't know the existence of

Jul 1, 20192 min read

Prime Day Data Tracking with Portfolios

Create a separate portfolio and label it Prime Day to easily track a set of products before, during and after Prime Day. Save time!

Jun 25, 20192 min read

What's inside the 'Performance Over Time' Report?

Amazon provides a variety of useful reports to analyze your advertising data. There is one report though, that befuddled us...

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