Understanding VCPM Campaigns Before we get started, let's make sure we understand what VCPM is and how to use this type of ad. In...

Auditing your Amazon PPC account is one of the most powerful business activities you need to do regularly. Why? It unlocks insights...

If an image is worth a thousand words, a video is worth a million! Are you running video ads?

What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...

Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.

Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?

When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...

Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...

At PPC Ninja we take the approach of incremental development based on customer feedback. A lot of you have been generously sharing...

How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.

Don't take keyword bids at face value. Depending on the bidding strategies you deploy at the campaign level, a $1 bid can turn into a $20...

Amazon has a new type of Automatic campaign that provides more data, granular controls and the chance of better optimization.

eCommerce has achieved explosive growth this year. Just try to visualize what the online shopping scene for Q4, 2020 is going to look like.

Guest Post by AMZ Advisers Back in March, the COVID-19 pandemic started to spread and businesses, including those online, had to take...

The question is, should you throw money at your branded keywords to win prominent ad spots on Amazon?

These ads will give you so many calls to action, and it can be aggressive, but necessary. You need to be visible and grab every chance!

It’s a no-brainer then to bid on as many relevant keywords as possible. But let’s try to define what branded keywords are.

At PPC Ninja we have a bias for efficiency. Our goal is to help you ditch clunky .csv based operations, and we are getting closer to this...

Optimizing your PPC is very important, especially for new Amazon sellers out there. Check out these key pointers here on our blog now!

Let’s not take Brand Analytics for granted. The data contained in this valuable collection no guarantee that it will always be available.