May 42 min read

Keyword Rank Tracking with PPC Ninja

Limitations of Keyword Rank Tracking Tools The problem with Keyword Rank Tracking tools available in the market today is their...

135

Why you should switch to Broad Match Modifiers

Ritu J

Feb 184 min read

Why you should switch to Broad Match Modifiers

It's common knowledge that match types like "Broad," "Phrase," and "Exact" play pivotal roles in search advertising. However, the Broad Matc

1,371

Ritu J

Jan 213 min read

TikTok for Amazon Sellers

In the ever-evolving landscape of online retail, Amazon sellers are constantly seeking innovative ways to boost their sales and brand visibi

147

Ritu J

Jan 63 min read

Maximizing Your Amazon Brand's Potential with the Search Query Performance Report

This is the transcript of an interview of PPC Ninja CEO, Ritu Java and Augustus Kligys & Lisett Lees of Orange Klik. To watch the full...

343

DayParting Decoded - The Good, Bad & PPC Ninja

Neil Robson

Sep 29, 20234 min read

DayParting Decoded - The Good, Bad & PPC Ninja

Day parting has been a hotly debated topic in the advertising industry for some time now. It’s one of the top questions we get asked...

388

Conquering The Keyword Research Battlefield

Neil Robson

Jun 23, 20235 min read

Conquering The Keyword Research Battlefield

Data Abundance In 2023 Amazon PPC managers are facing a new challenge - data abundance. With tools like Brand Analytics, Helium 10,...

631

Neil Robson

May 17, 20235 min read

VCPM Campaigns: What You Need To Know

Understanding VCPM Campaigns Before we get started, let's make sure we understand what VCPM is and how to use this type of ad. In...

1,482

How to Read the PPC Ninja Anomaly Detection View

Braden Anderson

Apr 17, 20236 min read

How to Read the PPC Ninja Anomaly Detection View

Learn how to troubleshoot anomalies in your PPC campaigns by analyzing the data in the anomaly chart and identifying changes in bids or...

497

Amazon Category Targeting: A Powerful PPC Hack with Broad Scope and a Low Advertising Cost

Gladys Custodio

Apr 4, 20234 min read

Amazon Category Targeting: A Powerful PPC Hack with Broad Scope and a Low Advertising Cost

Amazon Sponsored Advertising gives sellers and vendors a competitive advantage to make their products discoverable on search results....

371

Why You Need To Conduct PPC Audits on an Ongoing Basis

Neil Robson

Feb 15, 20233 min read

Why You Need To Conduct PPC Audits on an Ongoing Basis

Auditing your Amazon PPC account is one of the most powerful business activities you need to do regularly. Why? It unlocks insights...

723

What is the Full Funnel Advertising Strategy on Amazon

Ritu J

Aug 24, 20222 min read

What is the Full Funnel Advertising Strategy on Amazon

A sales funnel is a term that illustrates the journey a potential customer goes through before they make a purchase.

1,415

Sponsored Brands Video Ads: What they are and how you can use them

Ritu J

Aug 22, 20223 min read

Sponsored Brands Video Ads: What they are and how you can use them

If an image is worth a thousand words, a video is worth a million! Are you running video ads?

1,033

Ritu J

Jun 29, 20225 min read

Optimizing Placement Performance

What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...

1,455

Ritu J

Jun 3, 20222 min read

What to Expect on Prime Day

Amazon created Prime Day as an annual shopping event for its growing user base of Prime shoppers. The event started in 2015 and by 2019...

389

Ritu J

Jan 28, 20222 min read

Data Sufficiency in Bid Optimization

I just adjusted my bids 3 days ago. Is it ok if I adjust again today? Would that be too soon? PPC is a numbers game, and you’ll need to...

711

Interpreting Amazon's Advertising Reports

Ritu J

Nov 9, 20216 min read

Interpreting Amazon's Advertising Reports

Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.

19,124

Should I target my own products on Amazon?

Ritu J

Jul 28, 20214 min read

Should I target my own products on Amazon?

Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?

2,846

Ritu J

Jul 16, 20213 min read

Sponsored Brand Video Ads - Step by Step Guide

Sponsored Brand Video ads have INSANELY high click through rates, almost 6 times higher than Sponsored Product ads. Moreover, they take...

532

Ritu J

Jun 27, 20212 min read

How often should you change your bids?

When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...

1,882

A Guide to Sponsored Display Advertising in 2021

Ritu J

Jun 13, 20215 min read

A Guide to Sponsored Display Advertising in 2021

Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...

645

How to Calculate Conversion Rate on Amazon

Ritu J

Jun 6, 20213 min read

How to Calculate Conversion Rate on Amazon

If you are advertising on Amazon you've undoubtedly encountered the term "Conversion Rate". It's one of the key metrics you'd want to pay...

8,681

Ritu J

May 6, 20213 min read

New Features to 10X your Productivity!

At PPC Ninja we take the approach of incremental development based on customer feedback. A lot of you have been generously sharing...

516

How Smart Sellers Advertise their Way to Success

Ritu J

May 4, 20213 min read

How Smart Sellers Advertise their Way to Success

There are no shortcuts to success on Amazon. You've got to be on top of your game if you want to stay in the game. We recently teamed up...

385

Feb 7, 20213 min read

Amazon PPC Management: 5 Time Savers with PPC Ninja

How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.

579

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PPC Ninja Blog - Learn New PPC Strategies

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