Limitations of Keyword Rank Tracking Tools The problem with Keyword Rank Tracking tools available in the market today is their...

It's common knowledge that match types like "Broad," "Phrase," and "Exact" play pivotal roles in search advertising. However, the Broad Matc

In the ever-evolving landscape of online retail, Amazon sellers are constantly seeking innovative ways to boost their sales and brand visibi

This is the transcript of an interview of PPC Ninja CEO, Ritu Java and Augustus Kligys & Lisett Lees of Orange Klik. To watch the full...

Day parting has been a hotly debated topic in the advertising industry for some time now. It’s one of the top questions we get asked...

Data Abundance In 2023 Amazon PPC managers are facing a new challenge - data abundance. With tools like Brand Analytics, Helium 10,...

Understanding VCPM Campaigns Before we get started, let's make sure we understand what VCPM is and how to use this type of ad. In...

Learn how to troubleshoot anomalies in your PPC campaigns by analyzing the data in the anomaly chart and identifying changes in bids or...

Amazon Sponsored Advertising gives sellers and vendors a competitive advantage to make their products discoverable on search results....

Auditing your Amazon PPC account is one of the most powerful business activities you need to do regularly. Why? It unlocks insights...

A sales funnel is a term that illustrates the journey a potential customer goes through before they make a purchase.

If an image is worth a thousand words, a video is worth a million! Are you running video ads?

What are the Best Placements? When you run an ad on Amazon, the algorithm gets to pick where your ad will be shown based on your bids,...

Amazon created Prime Day as an annual shopping event for its growing user base of Prime shoppers. The event started in 2015 and by 2019...

I just adjusted my bids 3 days ago. Is it ok if I adjust again today? Would that be too soon? PPC is a numbers game, and you’ll need to...

Amazon offers 7 different types of Sponsored Products reports and 5 types of Sponsored Brand reports for Advertisers on Seller Central.

Have you tried the strategy of placing ads on your own products? Is there any merit to cannibalizing your own sales? Does it work?

Sponsored Brand Video ads have INSANELY high click through rates, almost 6 times higher than Sponsored Product ads. Moreover, they take...

When it comes to Amazon PPC bid optimization there are three important questions to ask: 1) What are the triggers for bid change? 2) By...

Full Funnel Advertising You've probably heard of full funnel advertising. It is the concept of reaching audiences in different stages of...

If you are advertising on Amazon you've undoubtedly encountered the term "Conversion Rate". It's one of the key metrics you'd want to pay...

At PPC Ninja we take the approach of incremental development based on customer feedback. A lot of you have been generously sharing...

There are no shortcuts to success on Amazon. You've got to be on top of your game if you want to stay in the game. We recently teamed up...

How does PPC Ninja's Amazon PPC Automation software work? Get the 10,000 foot view of your data, perform bulk operations and more.